Vi , the telecom brand, has unveiled a new campaign titled - #SpeedSeBadho - encouraging mobile users to fulfill their passion and potential with GIGAnet from Vi. Based on the insight that work from home, virtual celebrations, online meetings, and entertainment have become integral to our daily lives, the brand aims to help customers thrive in a digital society with connectivity offered by GIGAnet. Conceptualised by Ogilvy , the 360-degree campaign, illustrates the brand’s belief that digital platforms, based on the strong foundation of 4G connectivity, also give wings to endless opportunities, enabling people to discover their new passions and more. Watch the campaign film here: The campaign will be seen across diverse media including TV, OOH and digital. Avneesh Khosla, chief marketing officer, Vi, said, “The campaign is our attempt to narrate passionate stories which are backed by Vi’s fastest 4G. Our digital focused communication reiterates how Vi’s … [Read more...] about Vi’s ‘Speed Se Badho’ campaign highlights the benefits of fast internet
New Delhi: Piaggio Group on Monday said it has signed a letter of intent with KTM AG , Honda Motor and Yamaha Motor to set up a Swappable Batteries Consortium for motorcycles and light electric vehicles . The consortium will define the standardised technical specifications of the swappable battery system for vehicles belonging to the L-category: mopeds, motorcycles, tricycles and quadricycles. The companies will be working closely with interested stakeholders and national, European and international standardisation bodies. The founding members of the consortium will be involved in the creation of international technical standards. The Consortium will start its activities in May 2021. In the context of the Paris Climate Agreement and the transition to electromobility , the founding members of the consortium believe that the availability of a standardised swappable battery system would both promote the widespread use of light electric vehicles and contribute to … [Read more...] about Piaggio, KTM, Honda and Yamaha to set up swappable batteries consortium
The much-awaited telecom spectrum auction that starts today is likely to balloon the already bloated debt of telecom companies . Telecom companies, already saddled with huge debts and pending government dues payments, have raised or are in the process of raising funds ahead of the auction. The auction The government proposes to auction around 2,250MHz of the spectrum — worth approximately Rs 3.92 lakh crore at the reserve price — across various bands. A total of 2251.25 MHz of airwaves, across 700 MHz, 800 MHz, 900 MHz, 1800 MHz, 2100 MHz, 2300 MHz and 2500 MHz frequency bands have been put on the block. Many brokerages, however, have predicted that more than 80% of the spectrum would remain unsold, and the government to get less than Rs 50,000 crore. Analysts say the moderate participation would largely be limited to the renewal of the expiries in the 800 MHz and 1800 MHz bands. Telco debts While the telecom companies are enjoying the Covid-led upsurge in … [Read more...] about Banks stare at huge telco debt as telecom auction starts
Ajay Nair, news reporter The wedding of the year is fast approaching - but who will be there to witness the happy couple tie the knot on Saturday? Meghan Markle confirmed on Thursday that her father, Thomas Markle, would not be in attendance and would be left to "focus on his health" instead. The guest list has been open to much speculation, but a host of celebrities are expected and about 600 people have been invited to the ceremony. Additionally, 2,640 people have been invited to celebrate inside the castle walls even though they will not be part of the congregation. Advertisement They will, however, receive a sausage roll and a cup of tea. The guest list includes 1,200 young people and others who have served their communities, 200 people from charities and organisations that the couple have a close association with, and 100 pupils from two local schools. More from Royal Wedding 2018 Royal wedding: Follow along with the full order of … [Read more...] about Who’s going to Harry and Meghan’s wedding?
PASADENA, Calif. — Eagle-eyed Grease fanatics are in for a treat when the musical comes to Fox later this month. Producers on Friday announced that while John Travolta and Olivia Newton John are not set to appear in the live production, two former Grease cast members will — Didi Conn and Barry Pearl, who played Frenchy and Doody, respectively. Both will be playing new roles. See also: Learn how to rock 'The Danny Look' in new look at Fox's 'Grease: Live' Director Thomas Kail, who also directed Broadway favorite Hamilton , said their casting was to "pay respect" to the original cast. Conn will be playing Vi the waitress, a role played by the late Joan Blondell in the 1978 film. As luck would have it, the role means Conn will share the screen with Carly Rae Jepsen's Frenchy. "We do have a moment where we have the generations staring at each other and having this really wonderful scene," said Kail. "That was pretty thrilling to watch, to say the least." This … [Read more...] about ‘Grease Live’ will feature an exciting nod to the original movie