BENGALURU: Chinese short video app TikTok is spawning a parallel economy in the form of training classes, meet-ups and workshops that promise to teach users how to become influencers and gain popularity on the fast-growing social media platform. These professional classes train people to make TikTok videos, edit them and offer tips on how to best push their content so that it goes viral. One such training shop recently opened in Delhi and charges between Rs 7,000 and Rs 10,000 per month for weekly classes, some of which are hosted by TikTok influencers themselves. Having launched a month ago, these classes already have an intake of 10 attendees per session. “Our classes include theory and practical sessions. Today, 90% of the content that you make on TikTok doesn’t become viral and these classes teach you exactly how to do that,” a representative at Celebrity Face told ET. Students who enrol for these sessions also get an opportunity to conduct portfolio shoots with … [Read more...] about TikTok lessons on social media influencing goes viral
Venture capital for social impact
NEW DELHI: American Balanced Fund and Capital Income Builder on Friday picked up shares worth over Rs 444 crore in Embassy Office Parks REIT through open market transactions. American Balanced Fund bought over 95 lakh shares and Capital Income Builder purchased more than 43 lakh shares in Embassy Office Parks REIT, the BSE bulk data showed. Shares were bought at an average price of Rs 321.5 apiece, taking the total deal value to Rs 4,44,71,80,900. According to a separate transaction, Reddy Veeranna offloaded over 1.5 crore shares of Embassy Office Parks REIT for over Rs 502 crore. On BSE, Embassy Office Parks REIT on Friday closed at Rs 320.44, down 4.34 per cent. Embassy Office Parks is a joint venture between global investment firm Blackstone and realty firm Embassy Group. Embassy Office Parks launched India's first real estate investment trust (REIT) in March 2019. REIT is an investment tool that owns and operates rent-yielding real estate assets. It allows individual investors to … [Read more...] about ABF, Capital Income Builder buy Rs 444 crore shares in Embassy Office Parks REIT
His argument now is compelling. Financial market liberalisation has seen debt levels explode, at a national, corporate and personal level. Central banks have injected so much cash into the global financial system, in an effort to keep it afloat, that traditional business cycles have halted. … [Read more...] about Is capitalism dying or just in isolation during the coronavirus pandemic?
Norbert Elekes, a self-proclaimed “data storyteller”, who has been tweeting Covid-19 statistics round the clock to over 180,000 followers for the last month or so. “Suddenly his tweets started showing up on my timeline,” says the 31-year-old theatre artist from Mumbai, implying that a lot of people she follows on Twitter were engaging with Elekes’s tweets. These are realtime updates on coronavirus cases from around the world, along with a comparative analysis of these numbers over a period of time. At a time when “nobody talks about anything else but the virus outbreak, his timeline offers statistics at a glance for one to stay updated,” says Vinekar. Elekes is an influencer now. And he isn’t alone. Data scientists and healthcare experts, who share data and insights on Covid-19 on online platforms, have emerged as the social media influencers of these times. From Peter Kolchinsky and Michael Shellenberger to Scott Gottlieb and Anna … [Read more...] about How Covid 19 has made data experts the new-age social media influencers
While toilet paper does offer hygiene benefits, it’s no mask when it comes to the coronavirus. But toilet paper seems to be in high demand worldwide, so much so that it has run out in certain parts. There was an armed robbery in Hong Kong where 600 rolls were stolen and a newspaper in Australia decided to do its bit for its subscribers by printing eight blank pages readers could use as toilet paper. … [Read more...] about How Covid-19 has made data experts the new-age social media influencers