One of the things any small business person should be doing to grow their businesses is to watch – and learn. This week’s marketing lesson comes from an American fast-food chain. Pencils ready? It’s easy to get international attention for your business. All you need to do is take a chicken sandwich that sells for $3.99 and add $120,000. Then tape it to a wall. Then – and here’s the biggest thing – announce that if anyone does spend $120,003.99 for the sandwich you will donate the proceeds to charity. That’s what American restaurant chain Popeyes did this week. The company’s marketing geniuses observed the attention that Comedian – that ridiculous $120,000 banana-taped-to-the-wall stunt pulled at Art Basel Miami – received and brilliantly leveraged the same exhibition’s media coverage by coming up with something just as ridiculous: the Sandwich. It worked. Countless media outlets reported on Popeyes’ promotion, the … [Read more...] about Who needs a $120,000 banana when you can get a $120,003.99 Popeyes sandwich?
It’s not required that you get a tattoo with the restaurant’s logo if you want to work at the Nova Cafe in Bozeman, Montana. But that hasn’t stopped more than 30 of the cafe’s current and former employees from getting one. The tattoo is quite unique. “We were in the kitchen working one day,” owner Serena Rundberg told ABC Fox Montana, “and two eggs and two pieces of bacon landed on a plate in the exact shape of a skull and crossbones. And we were thinking like, ‘Woah, that would make an amazing tattoo.’” So amazing that Rundberg had an artist create a design and a number of employees decided to get one. The bacon and eggs/skull and crossbones design became the cafe’s logo, appearing on stickers and shirts worn by employees with the tagline “Killer Breakfast”. The image has become so familiar in the community that customers and children have been getting a temporary version of it to proudly show off to their … [Read more...] about This restaurant likes to tattoo its employees
Hong Kong police used pepper spray and made arrests on Sunday as small groups of black-clad pro-democracy protesters targeted some of the city’s shopping centres, ending a rare lull in violence. Flashmob protests and vandalism broke out in several locations. Riot police responded with pepper spray and arrests in at least two shopping centres as members of the public heckled them. A secondary school girl and a 16-year-old boy were arrested in a Sha Tin mall, the pair shouting out their details as officers led them away. Earlier in the afternoon an elderly woman was knocked over in the same shopping centre after a fight broke out when a shopper tried to stop protesters from spraying graffiti. Masked activists had also trashed restaurants run by Maxim’s, a catering giant which has become a frequent target because its owner’s daughter has criticised the pro-democracy movement. The skirmishes are the first to break out in three weeks. Hong Kong has been upended by six … [Read more...] about Hong Kong violence breaks out again in shopping centres
China has issued unusually tough warnings for Hong Kong, signalling a desire to bring the semi-autonomous city under tighter control, and “perfect” its governance of the territory, after five months of increasingly violent protests. China’s Communist party, in a statement issued after a meeting of key leaders, said national interest should take priority over the “two systems” policy that has allowed Hong Kong extensive autonomy since the handover from British colonial rule, and warned that it would not tolerate “any actions that split the country”. It also called for Hong Kong to perfect its legal system to “safeguard national security”, “strengthen law enforcement power”, and increase “patriotic education” of young people and civil servants, to boost support for China among two vital parts of the population. The previous day, China’s president, Xi Jinping, had expressed a “high degree of … [Read more...] about China signals desire to bring Hong Kong under tighter control
A man went on a knife rampage in Hong Kong leaving at least five people wounded, including a local pro-democracy politician who had his ear bitten off, capping another chaotic day of political unrest in the city. Flashmob rallies erupted on Sunday inside multiple shopping centers across the city, sparking clashes with riot police. The violence was less sustained than Saturday when police and protesters fought hours of cat-and-mouse battles after thousands took to the streets for an unsanctioned march. But the day ended with a knife attack taking place outside a shopping mall in Taikoo Shing, a middle-class neighbourhood on the main island where protesters had gathered. Witnesses told local media that a Mandarin-speaking man attacked people shortly after shouting pro-Beijing slogans. Live footage showed Andrew Chiu, a local pro-democracy councillor, having his ear bitten off after trying to subdue the attacker, while a second man was seen unconscious in a growing pool of blood as … [Read more...] about Politician’s ear bitten off during knife attack in Hong Kong