An Apple Big Ten bid – seeking to buy at least some of the TV rights for the college football division – has been described as not credible, but that may change. Apple had been in earlier discussions with the Big Ten conference, but those hadn't made any progress. However, when the news broke that USC and UCLA were coming aboard, an Apple exec picked up the phone … Sports Business Journal reports. Soon after the news about USC and UCLA joining the Big Ten broke, an Apple exec called the conference with a simple message: It wanted to reengage in media-rights talks, report SBJ's John Ourand and Michael Smith. That call was emblematic of a chaotic day where media companies that had spent months finalizing how much they would pay for Big Ten rights were rushing back to the drawing board to see how the addition of two high-profile schools would change their bidding strategy. It seems certain that negotiations now will extend into August and may be completed after Labor Day. Originally, the Big Ten had been planning to wrap up its rights negotiations at some point in July. The Big Ten was expected to be the first… Read full this story
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