Last week, The Trade Desk ( NASDAQ:TTD ) announced strong earnings. Sales growth accelerated to 37%, and adjusted profit came in at $1.41 per diluted share, up 57% from first-quarter 2020. Even so, Wall Street wasn’t impressed and the stock dropped over 20% . That plunge came atop a more prolonged sell-off, leaving shares 45% off their 52-week high. But rather than dwell on those losses, think of this as a buying opportunity. Here’s why. The Trade Desk is a leader The Trade Desk is the leading independent demand-side platform (DSP). In other words, unlike Alphabet ‘s Google and Facebook , the company doesn’t own any content platforms or sell any ad inventory. It works solely on the buy-side, giving marketers tools to programmatically (i.e. automatically) purchase ad space and launch data-driven campaigns across display, video, audio, social, and mobile channels. Image source: Getty Images. By comparison, Google and Facebook own content platforms (Google Search, YouTube, Facebook, Instagram). More to the point, both of these big tech companies provide buy-side tools, and they sell ad space to marketers. In other words, they operate on both sides of the transaction, creating a conflict of interest. The Trade Desk’s business model is… Read full this story
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