Over the past decade, Nelson entrepreneur Pic Picot has seen his peanut butter business grow from a one-man operation in his garage to employing 50 people and being one of the most respected brands in the country. In his new book Pic: Adventures in sailing, business, and love, Picot tells the story of how he got there, and the ups and downs along the way. As well as entertaining readers with tales of his adventures, dreams, and schemes, Picot hoped his story would encourage other entrepreneurs. While almost always colourful, Picot’s journey through business and life hasn't always been a smooth ride. READ MORE: Pic’s Peanut Butter founder ‘inspired’ by Taranaki produce grower How Pic Picot went from barefoot hippy to peanut butter king Pic Picot and the peanut butter factory After setting up a string of businesses throughout his career – with an interlude to build a boat and sail around the Pacific – the success of Pic’s Peanut Butter came somewhat out of the blue. "I thought I would slide into quiet retirement," Picot said. "I was 55 and had enough money to get by if I was careful, but then the peanut butter sort of came along… Read full this story
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