Former high-ranking National MP Jami-Lee Ross is behind a company planning to sell a nutritional supplement claiming to protect users from electromagnetic radiation. The supplement, called Praesidium, was developed by Dr Marco Ruggiero, an Italian microbiologist known for promoting pseudoscientific treatments. His other products include a probiotic yoghurt said to treat a range of conditions including autism and AIDS, and a pill purported to reverse ageing and "extend life to unimagined lengths". It is part of a growing industry of pseudoscientific medical treatments that have flourished in New Zealand amid the rise of online misinformation and conspiracy theories. Critics say it is a dangerous trend, and risks fooling people into spending money on worthless treatments, which require stronger regulation. READ MORE: Coronavirus: Debunking the baseless virus conspiracy theories in NZ Advertising watchdog partially upholds 5G advertisement claiming wireless tech is harmful Do Wi-Fi and mobile phones really cause cancer? Experts respond Company records show Ross founded a company called Praesidium Life late last year with Michael Kelly, an Auckland-based naturopathy entrepreneur. Kelly is also chairman of Advance NZ, the political party Ross formed in 2020. Ross and Kelly are both directors of Praesidium Life; interests associated with each man own… Read full this story
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