We need to do something. This is something. Therefore we need to do it. This is the logic that led to Australia’s wondrously strange news media bargaining code . Let’s take a step back. There was indeed a problem, a problem that goes back more than a quarter of a century. It’s that the internet changed everything. But it was only ever really a problem for news business that failed to adapt. News is expensive to make. That’s why for most of the 20th century, commercial news operations bundled it with advertising, which was the main income stream, and cheap filler content. The audience got the whole bundle in one lump, whether it be on dead trees whose slaughter and distribution they paid for, or via radio or TV. But then the internet unbundled everything. People who wanted the advertising went straight to sites that were nothing but ads for real estate or used cars or second-hand furniture or people who wanted a date. Advertising also moved to places like Facebook, which has personally relevant content that people give them for free, or Google, which provides a whole bunch of useful services. It turns out there’s fewer people who just… Read full this story
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Australia's news media bargaining code is a form of ransomware, and someone paid up have 343 words, post on www.zdnet.com at March 5, 2021. This is cached page on Vietnam Dance. If you want remove this page, please contact us.