When Anchor Brewing announced on Monday it had changed its classic logo to something much more corporate , the reviews in the Bay Area were immediate and negative. Some called it San Francisco's New Coke moment, referring to the ill-fated 1985 Coke rebranding, arguably the greatest gaffe in modern marketing history. This comparison is wrong. The city's New Coke moment has already been set in stone. It was Feb. 13, 1991; the day the San Francisco 49ers unveiled their new helmet design. There was no Twitter or phone texting capabilities back then. The words "cancel culture" wouldn't appear in the pages of The San Francisco Chronicle for another 26 years. But the swift tide of dissent by San Franciscans filled sports radio broadcasts, barber shops and The Chronicle's letters page for days. "It's so goofy looking, like a sign advertising onions, '49 cents a pound' at Safeway or something," said Rik Gloff, an advertising executive and 49ers fan. "It doesn't have the character or tradition of the old logo. All of my friends are horrified too." The logo was initially the third biggest piece of news in a press conference where Carmen Policy was named team president, and Eddie DeBartolo… Read full this story
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Good news, Anchor Steam! 49ers retain the title for worst logo change in S.F. history have 322 words, post on www.sfchronicle.com at January 25, 2021. This is cached page on Vietnam Dance. If you want remove this page, please contact us.