SEOUL: In June 2013, a seven-member boyband released its first music video No More Dream. The track reached the heady heights of #84 on the South Korean government-sponsored Gaon Music Chart. Six years on, BTS would become just the third group in 50 years to have three number one albums on the Billboard 200 charts in less than 12 months. Recently, its first all-English single Dynamite made its debut at the top of the Billboard singles chart, making BTS the first South Korean singer or group to achieve such a feat. With dismal economic data at every turn because of the COVID-19 pandemic, the success of BTS has been welcome news for South Korea, not just for cultural pride but also for the tangible benefits that come with it. A government study projects that the chart-busting Dynamite will generate 1.7 trillion won (US$1.43 billion) of economic activity and nearly 8,000 new jobs. READ: BTS hit Dynamite worth US$1.4 billion to South Korea – Government study READ: K-pop band BTS to become multimillionaire shareholders with label’s IPO In 2019, BTS held three concerts under its Love Yourself banner. The gigs in Seoul attracted 130,000 fans and created almost US$1 billion in economic value…. Read full this story
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