“Women don't need a hand-up or empowerment from brands. No motivational quotes to help them get out for a run or say, 'It's OK to eat a cupcake'," says Joanna Turner, one of the three founders of London-based activewear brand LNDR, a label that took on Nike for infringing its intellectual property and won. "We wanted to create a brand around the lifestyle we wanted to live," says Turner. "One that cut through all the marketing fluff and fast-fashion trends. We believe in better products and less of them. Women are smart and just want great products that make them look and feel good, pieces they can rely on so they can just get on with it." AT LNDR, those standout pieces include everything from seamless, waist-to-ankle sculpting leggings and high-neck, long-line sports bras through to soft, yoga-ready, merino wool track pants, matching loose knits and funnel-neck, apres-ski jackets made with recycled polyester padding. View this post on Instagram A post shared by LNDR (@lndr) The wellness revolution of the past few years has triggered a wave of independent, small and female-focused activewear labels with a similar ethos to LNDR – often run by women in tune with precisely what… Read full this story
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