SAN FRANCISCO (BLOOMBERG) – A backlash against the app stores of Apple Inc and Google is gaining steam, with a growing number of companies saying the tech giants are collecting too high a tax for connecting consumers to developers’ wares. Netflix Inc and video game makers Epic Games Inc and Valve Corp are among companies that have recently tried to bypass the app stores or complained about the cost of the tolls Apple and Google charge. Grumbling about app store economics isn’t new. But the number of complaints, combined with new ways of reaching users, regulatory scrutiny and competitive pressure are threatening to undermine what have become digital goldmines for Apple and Google. “It feels like something bubbling up here,” said Ben Schachter, an analyst at Macquarie. “The dollars are just getting so big. They just don’t want to be paying Apple and Google billions.” Apple and Google launched their app stores in 2008, and they soon grew into powerful marketplaces that matched the creations of millions of independent developers with billions of smartphone users. In exchange, the companies take up to 30 per cent of the money consumers pay developers. For most of the decade, the companies won praise… Read full this story
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