Apple says its suppliers leaking could hurt its bottom line

Apple says that leaks from its “suppliers” is a risk for the company. Apple says it takes steps to protect its valuable internal data. But lots of valuable information about the new iPhone was public before it launched. Apple is famously secretive. Its goal is to “surprise and delight” and it’s a lot easier to surprise when customers or competitors don’t know what Apple’s planning to launch next. But Apple fans and investors know there’s one reliable source for iPhone gossip: Apple’s Asian supply chain. Most public information about new Apple products first trickle out through a series of various analysts, rumormongers, and journalists covering the companies that sell parts and assemble computers for Apple. Now, Apple is specifically calling out these leaks from its factories in its latest 10K report filed with the SEC, warning that the leaks could ultimately hurt Apple’s reputation or even its bottom line. “The Company’s business also requires it to share confidential information with suppliers and other third parties. Although the Company takes steps to secure confidential information that is provided to third parties, such measures may not be effective and losses or unauthorized access to or releases of confidential information may still occur,… Read full this story

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