Apple CEO Tim Cook’s answer about the future of the Mac was missing one important word

In a question-and-answer session on Apple’s internal employee network on Monday, Apple CEO Tim Cook was asked a simple question about the Mac, Apple’s line of desktops, according to a transcript obtained by TechCrunch. An Apple employee asked Cook: “We had a big MacBook Pro launch in October and a powerful upgrade to the MacBook back in the spring. Are Mac desktops strategic for us?” His answer was more revealing for what it left out than for what it said. Cook wrote: “The desktop is very strategic for us. It’s unique compared to the notebook because you can pack a lot more performance in a desktop – the largest screens, the most memory and storage, a greater variety of I/O, and fastest performance. So there are many different reasons why desktops are really important, and in some cases critical, to people. “The current generation iMac is the best desktop we have ever made and its beautiful Retina 5K display is the best desktop display in the world. “Some folks in the media have raised the question about whether we’re committed to desktops. If there’s any doubt about that with our teams, let me be very clear: we have great desktops… Read full this story

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