Taiwan Excellence yesterday officially announced its 7th launch in Vietnam. The international campaign is annually organised by the Bureau of Foreign Trade (BoFT) under Taiwan’s Ministry of Economic Affair and implemented by the Taiwan External Trade Development Council (TAITRA) with the aim of introducing and promoting Taiwanese leading products in developing markets. Throughout six consecutive years’ promoting Taiwanese top-notch brands in Vietnam, Taiwan Excellence has immensely reinforced and intensified the supportive relationship between Vietnam and Taiwan. In almost three decades, Vietnam and Taiwan’s economic cooperation has been constantly developed, featured a 27-time growth in bilateral trade revenue and a 28-time increase of Taiwan’s investment capital in Vietnam. With the mission of honouring the “everyday hero” who accompanies Vietnamese consumers in daily activities, the campaign will be supported by various promotional activities in both Hanoi and Ho Chi Minh City to give Vietnamese consumers the opportunity to personally experience Taiwan’s superior quality products “The launching of Taiwan Excellence in the 7th year with the huge participation of many Taiwanese brands is attributed to Vietnamese consumers’ considerable support to Taiwanese high quality products in several years. Taiwan Excellence 2016 will demonstrate positive changes in scale and variety of products. We do hope that Taiwanese products with advanced technology introduced this year will always accompany with Vietnamese customers as the ‘everyday hero’ in their daily activites. Through this campaign, we also hope that Taiwan Excellence will contribute to strengthening Vietnamese – Taiwan bilateral relationship in economy, culture, education, and community,” said Richard R….