Last week, Hulu and YouTube confirmed plans to deploy their own live internet TV services in 2017. The two will join a horde of tech companies looking to cash in on the internet TV gold rush, including current players like Dish Network (Sling TV) and Sony (PlayStation Vue), as well as iTV hopefuls Amazon, AT&T, Apple, Verizon, and even Comcast.Finally! This is what we’ve been waiting for, right? Real progress for internet TV! Except the details of the announcements only serve to cement our growing fear: Internet TV sucks.Instead of a revolutionary new medium, internet TV is becoming the new cable, repackaged and sold online. But why? As consumers flee cable in droves, how are they being met on the internet with more of what they hated in the first place? It’s complicated.Moving backwardWhen DISH Network announced Sling TV in January of 2015, cable refugees went wild. With a collection of coveted channels like ESPN that had previously been unavailable without cable, Sling TV was hailed as a bold, revolutionary product that would transform TV forever. No more cable boxes. No more promotional bundles with expiration dates. Catching the big game would be as easy as catching up on Jessica… Read full this story
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