Mobile game Crossy Road has made $10m in just over three months since its launch in November 2014, including $3m from in-game video advertisements. Developer Hipster Whale revealed the revenues figure in a presentation at the GDC conference in San Francisco, during which co-founders Matt Hall and Andy Sum also said that the game has been downloaded more than 50m times so far. According to Polygon, Hall described himself as “happily surprised” by Crossy Road’s success, noting that the developer made several design decisions – including being unaggressive in the promotion of in-app purchases – that have likely reduced its revenues. “If you make a game that’s only about business, you’re going to get Candy Crush clones,” said Hall. Instead Crossy Road took its inspiration from 1980s arcade game Frogger, providing players with a variety of characters to tap across roads and rivers – and ultimately, to splat against or under cars, trucks and trains. Players earn currency from playing that can be spent on unlocking new characters, with no timers, lives or pay-gates forcing them to delay or pay to continue playing as much as they want. “Obviously, $10m is fantastic. That’s way, way, way, way, way more than… Read full this story
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