After several days of rumors, Yahoo on Monday morning confirmed that it will purchase Tumblr for $1.1 billion. But while the deal is a shot in the arm for the viability of building new blogging platforms in the age of social media, at least some Tumblr users are souring at the prospect of being drawn into the Yahoo ecosystem. In a Sunday evening blog post, WordPress founder Matt Mullenweg claimed that many Tumblr users are jumping ship to his blogging platform to avoid dealing with Yahoo. “[Tumblr] imports have actually spiked on the rumors even though it’s Sunday: normally we import 400-600 posts an hour from Tumblr, last hour it was over 72,000,” Mullenweg wrote. Of course a random sample of one hour in the wake of what was still at the time an unconfirmed report is hardly proof that Tumblr will shed a significant number of loyal users. However, it does offer a peek at the challenge Yahoo faces at it attempts to merge Tumblr’s profile as a hub of the young and cool with Yahoo’s image as a slow moving, old-school Web player possibly past its prime. In his own blog post, Tumblr founder David Karp tried to… Read full this story
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