Innovation Agents: Adam Braun, Justin Bieber, And Pencils Of Promise

advertisement advertisement While traveling on a Semester at Sea in 2005, Adam Braun met a boy in India. When he asked the boy what he wanted most in the world, the boy said: “A pencil.” Adam reached into his backpack, pulled out a pencil, and gave it to the boy. It could have sufficed as a poignant rejoinder for cocktail conversation, but the moment stirred something deeper in Adam. Braun went on to found Pencils of Promise, which raises money to build schools that provide basic education for preschool and primary age students in remote villages. School sizes range from 20 to 200 students. In three countries the schools have served more than 4,000 students. Last month Pencils of Promise reached a milestone, marking the completion of their 50th school. And Braun and his team of 50 (10 in New York and 40 in the field) are on track to add another 50 schools by the end of 2012. At the heart of Pencils of Promise are members of its influential social media community–namely, one Justin Bieber, who has been a spokesperson for the organization for two years. A 2011 study revealed that on a regular basis 1% to 4%… Read full this story

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