Pop star Lady Gaga is joining with Google’s Eric Schmidt to produce a new social media site called “Backplane,” according to The New York Times. Tony Carter, Gaga’s manager, is at the helm of the operation and is attracting capital from important backers. So far, the company has raised more than US$1 million from a group of investors including Tomorrow Ventures, headed by Google Chairman Eric Schmidt.Lady Gaga holds a 20 percent stake in the company and has acted as an informal consultant, according to the Times.Backplane, which has not yet been unveiled, is being designed to power online communities surrounding specific interests like musicians or sports teams. The network will consolidate posts from other places including Twitter and Facebook.It will provide a platform and tools for communities to socialize and communicate on a more focused level, Carter told the Times. Carter has also invested in other startups, including Bre.ad, Tiny Chat and Lumier.MySpace, which was a dominant force in social networking until Facebook crushed it, has attempted to recast itself as a music and entertainment network, but that remodeling effort doesn’t seem to have reinvigorated the site. Can Backplane gain a purchase where an established network is struggling to… Read full this story
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