Do you know that a significant number of kings and emperors throughout history have been totally and utterly mad?George III, who was also called Mad George, ruled England in the 18th Century, and was afflicted with porphyria, a maddening disease which ended his life rather prematurely in 1765.For instance, Caligula got his father, mother and brothers murdered to become emperor. Nero got his mother and first wife murdered.There’s been so much incest among royalties that over time rulers have become dumber and dumber. And the reason why I mention this interesting fact is because when it comes to business development, many IT companies simply “mate” their situations with the prevailing orthodoxy of the whole industry, and end up doing what the rest of the industry is doing.Consequently, business development efforts are getting dumber and dumber, and many IT business development managers exhibit similar dumbness when it comes to pricing their solutions.Don’t get me wrong. It’s not their fault per se. It’s mainly peer pressure from their “professional” associations. These associations are pretty good at inventing “the only way” certain things can be done and then turn them into code of ethics for association members.And many IT companies, believing that this… Read full this story
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