What do Katamari Damacy, SimCity, and God of War have in common? Besides being big hits for their respective publishers, they also had to overcome setbacks in the pitching process before earning their financial success and critical acclaim. With the soaring cost of developing games on the latest generation of systems, publishers are forced to pick and choose their games wisely. The pitch is often the first step in a series of evaluations that eventually determines which games get released on shelves and which will never exist outside of a developer’s imagination. Not all games need to be pitched (hit sequels and licensed tie-ins most notably), and there are ways around the process for enterprising or daring creators, but pitching is the most common way for developers to realize their original game ideas. The pitch process can be a harrowing, grueling ordeal or a perfunctory rubber-stamp session, and there’s no hard rule of thumb for determining which it will be for any given game. The three aforementioned games all proved to be big hits and spawned franchises for their respective publishers, but none were instantly apparent as home runs from the original pitch. “Katamari Damacy was turned down once, the… Read full this story
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